Introduction

Social media has evolved into one of the most powerful digital ecosystems for brand growth, customer engagement, and performance marketing. Modern campaigns require more than content posting they demand strategic planning, audience intelligence, data-driven decision-making, and platform-native creativity. Social Media Campaign Planning Training Course equips learners with the skills to design, execute, optimize, and scale high-impact campaigns across major platforms such as Meta (Facebook & Instagram), TikTok, LinkedIn, and X.

In today’s competitive digital landscape, brands that succeed are those that integrate performance marketing, storytelling, influencer collaboration, AI-driven analytics, and conversion optimization into their campaign strategies. This course focuses on building end-to-end competency from ideation and audience segmentation to media planning, budgeting, A/B testing, and ROI measurement ensuring participants can deliver high-performing, scalable, and conversion-focused social media campaigns aligned with business goals.

Programme Curriculum

Social Media Campaign Planning Training Course

Introduction

Course Duration

5 days

Course Objectives

Master social media campaign strategy development
Understand audience targeting and psychographic segmentation
Learn Meta Ads Manager optimization techniques
Apply performance marketing and conversion tracking
Develop content strategy for viral engagement
Execute multi-platform campaign integration
Use data analytics for campaign optimization
Build brand storytelling frameworks for social media
Implement A/B testing and growth hacking techniques
Optimize ROI-driven paid advertising campaigns
Design funnel-based marketing strategies
Leverage AI tools for social media content creation
Manage influencer marketing and UGC campaign strategies

Target Audience

Digital Marketing Beginners
Social Media Managers
Business Owners & Entrepreneurs
Content Creators & Influencers
Marketing Students & Graduates
E-commerce Store Owners
Advertising & Media Professionals
Freelancers in Digital Marketing

Course Modules

Module 1: Foundations of Social Media Campaign Planning

Understanding campaign lifecycle and objectives
Platform overview-Meta, TikTok, LinkedIn, X
Campaign KPIs and success metrics
Budget allocation strategies
Case Study: Nike’s global storytelling campaign strategy

Module 2: Audience Research & Segmentation

Demographics vs psychographics targeting
Customer persona development
Behavioral targeting techniques
Social listening tools usage
Case Study: Spotify Wrapped personalization strategy

Module 3: Content Strategy & Creative Planning

Viral content frameworks
Hook, story, offer structure
Content calendar planning
Visual branding consistency
Case Study: Red Bull extreme sports content domination

Module 4: Paid Advertising & Meta Ads Strategy

Meta Ads Manager setup
Campaign objectives optimization
Retargeting & lookalike audiences
Budget bidding strategies
Case Study: Airbnb performance ad scaling strategy

Module 5: Funnel Marketing & Conversion Optimization

TOFU, MOFU, BOFU structure
Landing page alignment
Lead generation strategies
Conversion rate optimization (CRO)
Case Study: Shopify merchant funnel optimization success

Module 6: Influencer & UGC Campaigns

Influencer selection strategy
Micro vs macro influencer marketing
UGC campaign design
Brand collaboration frameworks
Case Study: Gymshark influencer growth model

Module 7: Analytics, Reporting & Optimization

Social media analytics tools
KPI dashboards creation
ROI and ROAS measurement
A/B testing campaigns
Case Study: Coca-Cola digital campaign analytics optimization

Module 8: AI, Automation & Future Trends

AI content generation tools
Chatbots and automation workflows
Predictive analytics in marketing
Social commerce integration
Case Study: Sephora AI-driven personalization strategy

Training Methodology

Interactive lectures and presentations.
Group discussions and brainstorming sessions.
Hands-on exercises using real-world datasets.
Role-playing and scenario-based simulations.
Analysis of case studies to bridge theory and practice.
Peer-to-peer learning and networking.
Expert-led Q&A sessions.
Continuous feedback and personalized guidance.

Register as a group from 3 participants for a Discount

Send us an email: info@fineskilltrainingcenter.org or call +254769199797

Certification

Upon successful completion of this training, participants will be issued with a globally- recognized certificate.

Tailor-Made Course

We also offer tailor-made courses based on your needs.

Key Notes

a. The participant must be conversant with English.

b. Upon completion of training the participant will be issued with an Authorized Training Certificate

c. Course duration is flexible and the contents can be modified to fit any number of days.

d. The course fee includes facilitation training materials, 2 coffee breaks, buffet lunch and A Certificate upon successful completion of Training.

e. One-year post-training support Consultation and Coaching provided after the course.

f. Payment should be done at least a week before commence of the training, to Fineskill Training Center account, as indicated in the invoice so as to enable us prepare better for you.

Skills & Software Covered

Campaign strategy Content planning Audience targeting Performance tracking

Programme Fee

Duration: 5 Days

Method: Online or Physical

Online Price: $1,000

Physical Price: $1,500

Certification: Accredited Certificate

View Available Dates 📄 Download Course Outline (PDF)

Available Sessions

Location

Month

Year

Oct 26 2026

26 Oct — 30 Oct 2026

💻 Online / Virtual session

Online $1,000