Introduction

Effective survey design is a cornerstone of robust Monitoring and Evaluation (M&E) systems. Organizations increasingly rely on high-quality data to drive decision-making, track program performance, and measure impact, making survey skills critical for professionals in development, research, and policy environments. Survey Design for M&E Training Course participants with practical and analytical skills to design, implement, and interpret surveys, ensuring data accuracy, validity, and reliability. Through a combination of hands-on exercises, real-world case studies, and interactive methodologies, learners will gain the competence to generate actionable insights that enhance organizational performance and program outcomes.

Participants will explore contemporary trends in survey methodologies, including digital data collection, mobile surveys, online sampling techniques, and the use of statistical tools for data validation. By the end of this course, learners will confidently plan surveys that align with M&E frameworks, establish SMART indicators, and apply ethical standards in data collection. This training merges theory with practice, empowering professionals to produce high-quality evidence for policy development, program evaluation, and strategic decision-making.

Programme Curriculum

Survey Design for M&E Training Course

Introduction

Course Duration

5 days

Course Objectives

By the end of this training, participants will be able to:

Understand the principles of survey design in M&E.
Identify appropriate survey methods for different evaluation contexts.
Develop structured and semi-structured questionnaires.
Apply sampling techniques for representative data collection.
Integrate quantitative and qualitative approaches effectively.
Ensure data validity and reliability in survey results.
Utilize digital survey tools and mobile platforms.
Minimize biases and errors in survey collection.
Analyze survey data using statistical software.
Design surveys aligned with SMART indicators and outcomes.
Apply ethical considerations in participant engagement.
Interpret survey results to inform program improvements.
Present survey findings through clear visualizations and reports.

Target Audience

M&E Specialists and Officers
Program Managers and Coordinators
Research Analysts
Data Collection Officers
Policy Makers and Evaluators
Development Practitioners
Monitoring Consultants
Graduate Students in Social Sciences or Development Studies

Course Modules

Module 1: Introduction to Survey Design in M&E

Key concepts in M&E and survey design
Importance of survey-based data for program evaluation
Types of surveys: cross-sectional, longitudinal, and panel
Common challenges in survey design
Case Study: National health survey in Kenya

Module 2: Formulating Research Questions & Objectives

Defining clear, measurable objectives
Aligning research questions with program outcomes
Identifying survey indicators
Developing operational definitions
Case Study: Education outcomes survey

Module 3: Questionnaire Development

Structuring questions for clarity and reliability
Open-ended vs closed-ended questions
Using Likert scales and ranking questions
Avoiding leading or biased questions
Case Study: Community water and sanitation survey

Module 4: Sampling Techniques

Probability vs non-probability sampling
Sample size determination methods
Stratified, cluster, and simple random sampling
Addressing sampling errors and biases
Case Study: Household income survey

Module 5: Data Collection Methods

Face-to-face, telephone, and online surveys
Mobile data collection tools and applications
Fieldwork management and logistics
Ensuring participant engagement and response rates
Case Study: Mobile-based health survey

Module 6: Ensuring Data Quality

Validity and reliability checks
Data cleaning and preprocessing
Monitoring for inconsistencies and errors
Strategies to reduce non-response and attrition
Case Study: Agricultural yield survey

Module 7: Ethical Considerations in Surveys

Informed consent and confidentiality
Ethical treatment of vulnerable populations
Avoiding harm and maintaining neutrality
Cultural sensitivity in survey administration
Case Study: Gender-based violence survey

Module 8: Data Analysis and Reporting

Descriptive and inferential statistics
Using software like Excel, SPSS, or R
Visualizing survey results with graphs and dashboards
Writing actionable survey reports for stakeholders
Case Study: Multi-sectoral development project survey

Training Methodology

This course employs a participatory and hands-on approach to ensure practical learning, including:

Interactive lectures and presentations.
Group discussions and brainstorming sessions.
Hands-on exercises using real-world datasets.
Role-playing and scenario-based simulations.
Analysis of case studies to bridge theory and practice.
Peer-to-peer learning and networking.
Expert-led Q&A sessions.
Continuous feedback and personalized guidance.

Register as a group from 3 participants for a Discount

Send us an email: info@fineskilltrainingcenter.org or call +254769199797

Certification

Upon successful completion of this training, participants will be issued with a globally- recognized certificate.

Tailor-Made Course

We also offer tailor-made courses based on your needs.

Key Notes

a. The participant must be conversant with English.

b. Upon completion of training the participant will be issued with an Authorized Training Certificate

c. Course duration is flexible and the contents can be modified to fit any number of days.

d. The course fee includes facilitation training materials, 2 coffee breaks, buffet lunch and A Certificate upon successful completion of Training.

e. One-year post-training support Consultation and Coaching provided after the course.

f. Payment should be done at least a week before commence of the training, to Fineskill Training Center account, as indicated in the invoice so as to enable us prepare better for you.

Skills & Software Covered

Logic and skip pattern design enumerator training techniques pilot testing and tool refinement

Programme Fee

Duration: 5 Days

Method: Online or Physical

Online Price: $1,000

Physical Price: $1,500

Certification: Accredited Certificate

View Available Dates 📄 Download Course Outline (PDF)

Available Sessions

Location

Month

Year

Oct 19 2026

19 Oct — 23 Oct 2026

💻 Online / Virtual session

Online $1,000