Introduction

Surveys are essential tools for monitoring and evaluation (M&E) professionals, offering valuable insights into program effectiveness, stakeholder satisfaction, and areas for improvement. A well-designed survey ensures reliable, actionable data that informs decision-making and drives impactful interventions. This training course is specifically tailored to equip participants with the skills to design and conduct surveys that meet the highest standards of quality and relevance.

Organizations rely on surveys to assess program performance, allocate resources effectively, and demonstrate accountability to stakeholders. This training empowers participants to align surveys with M&E frameworks, ensuring data collection efforts directly contribute to achieving organizational goals. Through real-world examples and case studies, participants will learn how to manage survey processes efficiently, even in complex environments.

Whether you’re an M&E officer, program manager, or researcher, this course offers hands-on training in survey design, implementation, and analysis. By the end of the program, participants will be well-equipped to conduct surveys that provide actionable insights, strengthen M&E systems, and enhance program outcomes.

Programme Curriculum

Training Course on Designing and Conducting Surveys for M&E

Introduction

Designing effective surveys requires a clear understanding of objectives, target populations, and data collection methods. This course covers every aspect of survey development, from crafting well-structured questions to ensuring ethical practices in data collection. Participants will gain practical skills to avoid common pitfalls, such as biased questions or inadequate sampling methods, ensuring robust and credible results. Organizations rely on surveys to assess program performance, allocate resources effectively, and demonstrate accountability to stakeholders. Training Course on Designing and Conducting Surveys for M&E empowers participants to align surveys with M&E frameworks, ensuring data collection efforts directly contribute to achieving organizational goals. Through real-world examples and case studies, participants will learn how to manage survey processes efficiently, even in complex environments.

Duration

5 days

Course Objectives

This training course aims to:

Introduce participants to the fundamentals of survey design for M&E.
Equip participants with skills to develop clear and relevant survey objectives.
Teach methods for creating reliable and valid survey questions.
Explore sampling techniques for representative data collection.
Enhance understanding of ethical considerations in survey research.
Provide skills for designing data collection tools and pre-testing instruments.
Train participants in managing fieldwork and ensuring data quality.
Demonstrate techniques for analyzing and interpreting survey data.
Showcase integration of survey findings into M&E frameworks.
Ensure participants can adapt surveys to various contexts and challenges.

Organizational Benefits

Organizations participating in this course will:

Improve the quality and credibility of data collected for M&E.
Enhance decision-making through actionable insights from well-designed surveys.
Save resources by avoiding common pitfalls in survey design and implementation.
Build internal capacity for designing and conducting professional surveys.
Ensure accountability and transparency in reporting program outcomes.
Strengthen stakeholder engagement through inclusive survey processes.
Gain a competitive edge in securing donor funding with reliable data.
Foster innovation in monitoring and evaluation practices.
Improve program design and resource allocation based on robust data.
Support adaptive management with timely and relevant survey findings.

Target Participants

Monitoring and Evaluation (M&E) professionals
Program managers and officers in development organizations
Researchers and academicians conducting surveys for studies
Data analysts and statisticians involved in M&E
Field officers and survey supervisors
Consultants in evaluation and impact assessment
NGO staff responsible for program performance tracking
Donor representatives and funding agency staff
Government officials in planning and M&E departments
Students and professionals in social sciences or statistics

Course Outline

Module 1: Fundamentals of Survey Design

Overview of surveys in M&E contexts
Developing clear and measurable survey objectives
Aligning surveys with program theories of change
Identifying target populations and stakeholders
Case study: Designing a survey for a health program evaluation

Module 2: Crafting Survey Questions and Instruments

Writing clear, unbiased, and relevant questions
Choosing between open-ended and closed-ended formats
Developing structured and semi-structured questionnaires
Pre-testing tools for reliability and validity
Case study: Revising a flawed survey instrument

Module 3: Sampling Techniques for Surveys

Understanding probability and non-probability sampling methods
Determining sample size and margin of error
Strategies for selecting representative samples
Addressing sampling biases and challenges
Case study: Sampling for a community-level education program

Module 4: Data Collection Processes

Preparing for fieldwork: logistics and resources
Training enumerators and supervisors
Ensuring data quality through monitoring and supervision
Ethical considerations in survey implementation
Case study: Overcoming data collection challenges in remote areas

Module 5: Data Analysis and Interpretation

Cleaning and validating survey data
Statistical methods for analyzing survey results
Interpreting data in the context of M&E objectives
Visualizing findings for effective communication
Case study: Analyzing survey data for program improvement

Module 6: Integrating Survey Findings into M&E Frameworks

Reporting results to stakeholders and decision-makers
Using findings to refine program indicators
Incorporating survey results into impact assessments
Leveraging data for adaptive management
Case study: Integrating survey findings into a donor-funded project

Training Methodology

This course employs an interactive and practical approach to learning, including:

Hands-On Exercises: Developing survey tools and analyzing real-world data.
Case Studies: Examining real-life examples to apply theoretical concepts.
Group Discussions: Collaborative problem-solving and knowledge sharing.
Role-Playing: Simulating fieldwork and data collection scenarios.
Expert Presentations: Insights from experienced survey practitioners.
Customized Feedback: Addressing specific participant challenges and contexts.

This methodology ensures participants gain not only theoretical knowledge but also the practical expertise needed to design and conduct effective surveys for M&E, enhancing their professional capabilities and organizational impact.

Register as a group from 3 participants for a Discount

Send us an email: info@fineskilltrainingcenter.org or call +254769199797

Certification

Upon successful completion of this training, participants will be issued with a globally- recognized certificate.

Tailor-Made Course

We also offer tailor-made courses based on your needs.

Key Notes

a. The participant must be conversant with English.

b. Upon completion of training the participant will be issued with an Authorized Training Certificate

c. Course duration is flexible and the contents can be modified to fit any number of days.

d. The course fee includes facilitation training materials, 2 coffee breaks, buffet lunch and A Certificate upon successful completion of Training.

e. One-year post-training support Consultation and Coaching provided after the course.

f. Payment should be done at least a week before commence of the training, to Fineskill Training Center account, as indicated in the invoice so as to enable us prepare better for you.

Skills & Software Covered

Survey Design Data Collection Sampling Questionnaire Development Monitoring & Evaluation

Programme Fee

Duration: 5 Days

Method: Online or Physical

Online Price: $1,000

Physical Price: $1,500

Certification: Accredited Certificate

View Available Dates 📄 Download Course Outline (PDF)

Available Sessions

Location

Month

Year

Oct 26 2026

26 Oct — 30 Oct 2026

💻 Online / Virtual session

Online $1,000

Training Course on Designing and Conducting Surveys for M and E

Introduction

Programme Curriculum

Skills & Software Covered

Available Sessions